Every online and offline business operates through a series of practices. Practices are essentially systems you’ve established to accomplish something for your business. For example, when someone sends you an email inquiring about your products or services, what you do with that email is considered a practice.

How you communicate your practice is considered a policy. Many businesses publish a number of their policies. For example, a return policy or a privacy policy. When you maintain good online business practices and policies, you retain customers.

There are essentially five criteria a policy or practice is evaluated by. It must be:

* Fair and reasonable – Additionally, if you state a policy or a practice you must follow through on it. For example, if you say a client can return a product within thirty days, you must honor that agreement.

* Communicated clearly – Your practices don’t all need to be published on your website. However, they should be communicated clearly when it’s a relevant time to do so. For example, during your shopping cart procedure a customer should be made aware of your return policy. They should also be made aware of your return policy when you thank them for their order and/or when you ship or deliver the product.

* Effective – Your practices should help you accomplish your goals. They should also support and enhance your customers' overall experience with your company.

* Transparent – Your policies and practices need to be clear and easy for your customers and prospects to find and understand.

* Legal – They need to be legal so you and your customers are protected under the law.

One of the most common practices is your data collection practice and subsequent privacy policy. People want to know how you collect their information and how you protect their privacy. When you make this information readily available on your website and it’s communicated clearly, it’s fair and reasonable and you follow through, you’ll keep customers. It strengthens your relationship with them.

Business Practices Offer Business Benefits

Each practice you create and put into action becomes become part of your business. When your business practices support both you and your customer, your business will run efficiently and effectively. When you miss something along the way, you risk losing customers.

Good business practices support you to:

* Communicate effectively
* Motivate loyalty
* Enhance word of mouth
* Spur positive reviews and feedback
* Generate testimonials
* Operate efficiently
* Profit consistently

Take the time to review your business practices. Do they support your customer to have a fantastic experience? Do they support your success? Are they fair, legal, communicated effectively and honored? When you respect your customer through your business practices, they’ll return again and again. It’s one of the best ways to establish long-term success through customer loyalty.

Blogs are popular ways to create an online presence for personal and business reasons. You can build a blog for free and begin posting content right away. But, what good is that content if no one is reading it. Here are ten ideas to bring in the traffic your blog needs to survive.

Of all the successful blogs on the Internet, hundreds more have failed. Running a blog is like running a business website. Unless you are willing to put the time in and treat it seriously, you won’t be blogging long.

That is not to say that the failed bloggers weren’t serious about blogging. Mostly, new bloggers aren’t prepared for the work that goes into creating a successful blog. Just building the blog doesn’t mean that people will necessary come to you. You pursue the audience and give them a reason to see what you have to say.

1.    Fresh Content – no one wants to visit a blog day after day and see the same posts. Update your blog content at least twice a week. This will be easier if you write several posts ahead of time and upload them at the appropriate times.
2.    Article Marketing – the niche you’ve chosen for your blog is one that interests you. If it is interesting you will spend more time doing it. Create content not only for your blog but also to be submitted to article directories. Use the resource box to advertise your blog so people can find you.
3.    Social Networking – these sites are everywhere. Join Facebook, MySpace, Squidoo, Twitter or a dozen others and make connections. You can join groups of likeminded people who are also bloggers or entrepreneurs.
4.    Viral Marketing – this is where you spread the word about your blog. Talk to friends, family and even strangers. Give out business cards that have your blog address on them.
5.    Use RSS Feeds – RSS stands for “Really Simple Syndication.” Readers can subscribe to your feed and get email updates when new content is posted. It is an easy way for them to keep up with your blog without spending all day online.
6.    Submit Blog to Search Engines – doing this allows your blog to be ranked. Google and Yahoo! are two of the most popular search engines you want to crawl your blog pages. It doesn’t guarantee top ranking, though. You’ll have to do a little more work for that.
7.    Joining Forums – as a blogger you are a budding entrepreneur. Right now you are marketing yourself to find traffic and then profit. Become a member of business forums, work at home forums and others to meet new people and share ideas. You can add a link to your blog in the signature line so others can find you.
8.    Visit other blogs – show your appreciation to those who visit you by also posting comments on their blogs. It is a kindness that shows others you are not just out to advertise your blog alone. Add links to your blog in your comments.
9.    SEO Marketing – whatever you write, use relevant keywords. Keyword density between three and ten percent is good for getting higher page rankings in search engines. Base your keywords on a research you do to find the most popular words used in search engines for your niche.
10.    Social Bookmarking – submitting posts to social bookmarking sites allows others who are members of those sites to track you back to your blog.
Using any of these ideas will start the traffic moving in your direction. It takes time but you will build the readership you want.

Julianne Alvarez-Wish is a military wife, mother, business owner, professional writer, blogger and legislative advocate. She is the Director of Communications for Our Milk Money, the Colorado State Leader for the National Association for Moms in Business and the owner of Buy By Mom and Buy By Mom Blog. She is the Colorado Springs Stay-at-Home Mom Examiner for Examiner.com. She also blogs at A Wishful Thought. Her passion, purpose and goal is to help parents work from home so they can be home with their children.

Affiliate marketing can be a great way to make money.  Finding a niche market with products and services you trust and believe in is the first step to success.  There are tremendous affiliate programs which offer you an abundance of tools and materials to promote and market their products. However, what you do with those tools and materials is entirely up to you.  You can be just another affiliate or a super affiliate.

What Is A Super Affiliate?
Technically speaking a super affiliate is someone who generates a significant amount of profits for the products or services they represent.  A super affiliate can make a healthy living from their affiliate business alone while a standard every day affiliate may need to supplement their affiliate income with, gasp…a 9-5 job!

Benefits To Being A Super Affiliate
The most significant benefit to being a super affiliate is the income.  Many super affiliates make six figures simply promoting the products and services of others.
Additionally, if you’re one of the main contributors to a company’s affiliate program they’re going to pay attention to you and your needs.  You may receive a higher percentage of sales you may receive first shot with new marketing materials and programs and you’ll get the support you need when you need it.

Here Are A Few Steps To Become A Super Affiliate:

Step One – Commit to publishing content every single day.
Content has proven time and again to be the best sales tool available to affiliate marketers.  Nothing, not even strategically placed ad copy works as well as providing quality content that pre-sells any product that you’re promoting on your website.
Possible content includes:
* Autoresponders.
* E-newsletters.
* Blogs posts
* Social networking via forums, social networking sites, and chat rooms
* Articles
* Press releases

Step Two – Track and test.
Make sure you know where your prospects are coming from, what motivates them to click through and what information they read and respond to – then give them what they need.  Tracking and testing is the only way to hone your affiliate program into a smooth running, money making machine.

Step Three – Use the provided marketing materials and be willing to take it a step further.
Many affiliate programs do a great job of providing their affiliate with ready to marketing materials including:
1. Banner ads
2. Buttons
3. Email copy
4. Articles
5. Free promotional reports
Use the materials your affiliate manager has provided.  It’s been tested and developed for results.  That being said, be sure to create your own content too.  Even as an affiliate you are your own company and your website needs to reflect your personality and brand.  Building a community around your website and providing valuable content is a sure way to create a following that trusts you and your credibility – which will result in click throughs and affiliate sales.

Step Four – Pre-sell.
The good news is that your job as an affiliate is to pre-sell products and services.   Pre-selling means your content, whether it is a review, article, tutorial, course, or blog post, speaks honestly about the products and services you promote.  Pre-selling is about providing value to your website visitors and prospects, making them comfortable with you and your authority to generate interest and a click through to the company website, where the selling happens.

Step Five – Follow up.
Just like your affiliate manager follows up with you to see how you’re doing and what you need, follow up with your prospects.  A great way to do this unobtrusively is to create a lead list by providing a newsletter visitors can subscribe, a free report, or any number of products in exchange for an email address and the permission to contact them with valuable information and special promotions.
Being a Super Affiliate is the only way to go if you want to build a successful affiliate marketing business.  Find products and services you trust and believe in and then create a strategy to share information to your target audience.  Test and track your efforts, focus on providing value to your prospects and leave the selling to the companies you represent.  Helping others live better lives, without having to provide the products or services personally, is a great way to make a living.


Julianne Alvarez-Wish is a military wife, mother, business owner, professional writer, blogger and legislative advocate. She is the Director of Communications for Our Milk Money, the Colorado State Leader for the National Association for Moms in Business and the owner of Buy By Mom and Buy By Mom Blog. She is the Colorado Springs Stay-at-Home Mom Examiner for Examiner.com. She also blogs at A Wishful Thought. Her passion, purpose and goal is to help parents work from home so they can be home with their children.